American Red Cross
Southwestern Pennsylvania Chapter
Red Cross Local News
November-16-2009
Red Cross Helps Allegheny County Libraries Prepare Patrons for Flu Season
PITTSBURGH – With extensive reference materials, computers and class offerings, Allegheny County libraries provide a wealth of information to the community. Amid flu season, however, the America
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November-13-2009
Red Cross Offers Holiday Decorating Safety Tips
PITTSBURGH – The holidays are a time for excitement, celebration and laughter. With this holiday season quickly approaching, people throughout the region are decorating homes; while the American
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November-6-2009
Red Cross Urges Local Residents to Use Fire Alarms
PITTSBURGH - The American Red Cross Southwestern Pennsylvania Chapter wants you to be safe and ready in the case of a fire. The Federal Emergency Management Agency (FEMA) release
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Latest News


July 26, 2006
Red Cross Launches Local Campaign to Prepare Families for Emergencies: Project Challenges Western Pennsylania to promise preparedness efforts over next 12 months

(Pittsburgh PA - July 26, 2006) – What’s left behind from a natural disaster is often what's remembered most.  But to any Red Cross worker - who has helped a family through this devastation – a more recognizable observation remains.  Families are not adequately prepared for emergencies, and this has led to confusion, suffering and loss in the minutes - even years- following a disaster.

 

What can we do to help protect ourselves from community-wide disasters?  Personal emergencies?  Man-made threats? The local Red Cross says it has an attainable solution.

 

Alongside Allegheny County Chief Executive Dan Onorato; Chief of Allegheny County Emergency Services Robert Full; and UPMC's Sr VP, Human Resources and Construction and Property Management, Gregory Peaslee, American Red Cross (Southwestern Pennsylvania Chapter) officials unveiled their strategy today for educating and motivating western Pennsylvania citizens on individual and family preparedness. The initiative came with a challenge for citizens to take personal responsibility by promising to prepare –in one of four simple ways – over the next year.

 

The new multi-year project, Promise to Prepare, is meant to persuade individuals to prepare for emergencies with easy and appropriate steps, such as determining an out-of-state emergency contact if evacuations or inoperable phone lines weakens family communication.

 

Individuals are asked to accomplish one of four vital actions over the next 12 months:

 

  1. Create An Emergency Plan. For example, know your child’s school evacuation policy. 
  2. Build or Buy A First Aid Kit.  Have a disaster supplies kit at home and in your car. Pack a first aid kit in your child’s backpack or your desk at work
  3. Take a Lifesaving Course.  Get trained in courses that will help you provide immediate emergency care for someone before paramedics can respond. An example of this could be a first aid course or a CPR course.
  4.  Volunteer.  Prepare now if you intend to volunteer during a community-wide disaster. Get trained and understand what opportunities are available, so you can volunteer immediately when help is needed.

The program is simple: Individuals indicate their ‘official intentions’ by logging which of these four promises they intend to keep with the Red Cross. This is done online at the local Red Cross website. www.swpa.redcross.org   The Red Cross then provides resources to make it easy for individuals to fulfill the promise. 

“We may e-mail a list of appropriate items to include in a first aid kit, for example,” says Rob Skertich, COO of the American Red Cross, Southwestern Pennsylvania Chapter. “Our goal in communicating with those who promised is part education, part inspiration. We want to give them the tools –and the reasons – to have success in keeping that promise.”

The concept of Promise to Prepare was created -and then tested over the last year - after Red Cross’s own customer polling results demonstrated that just 14% of individuals had a disaster supply kit and just 33% have created or practiced a personal emergency plan – such as a family fire drill. 

 To increase this percentage, Red Cross workers ramped up its preparedness education and began introducing audiences to the Promise to Prepare concept.

Research shows that with practice and education, individuals can prevent emergencies and be more self-sufficient in a community-wide disaster, according to Skertich. “Preparation saves lives,” he says. “And never before has it been so important.”

To Red Cross delight, nearly 900 individuals heard the message and registered their annual promise online.

There are three goals for the Promise to Prepare campaign:

  • To collect official promises from 10,000 individuals
  • To increase the percentage of individuals who have a disaster supply kit or first aid kit from its current percentage  of 14% to the goal of 25%
  • To increase the percentage of those who have practiced a family emergency plan from its current percentage of 33% to the goal of 45%

Red Cross says the project has unlimited potential because it goes beyond that of a typical public education campaign - it motivates individuals to physically act. 

 

“We saw the need and the opportunity to move the needle on this issue,” said Tim Tassone, CEO of the American Red Cross, Southwestern Pennsylvania Chapter.  “Could we become the most prepared region in the country?  It’s possible. Helping people prevent and prepare for emergencies has always been the Red Cross mission. Now it is our most vital role.”

 

The ability to register and subsequently manage promises online was donated to the local chapter by Easy2 Technologies, a provider of online multimedia product demonstrations and marketing solutions. Officials at Easy2 Technologies gave the chapter a user-friendly ‘promise box’ which is on the home page of the chapter’s local website.  Easy2 Technologies said they donated this capability because they were “thrilled to help the Red Cross promote public preparedness and enable others to be better equipped for the unexpected.”

 

To make a promise online, go to www.swpa.redcross.org

 

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July 14, 2006
Local Grant Helps American Red Cross Teach and Equip Communities to Respond in a Disaster

New, innovative community-driven shelter initiative to benefit Turtle Creek and Upper Mon Valley communities

PITTSBURGH, July 14, 2006 – Individuals in the 26 towns comprising the Turtle Creek and Upper Mon Valley region will soon benefit from a new project that arms their community leaders with skills and tools in disaster response.

Thanks to American Red Cross Southwestern Pennsylvania Chapter leadership and a grant from The United States Steel Foundation, these communities prone to river flooding will have the equipment and training to respond more quickly and efficiently when it matters most in the critical minutes after a disaster.

The $80,000 grant from The United States Steel Foundation enabled the Red Cross to pre-position shelter equipment and supplies, and prepare community volunteers with the skills to start and manage their own shelter at a moment’s notice.

A shelter response that typically could take four hours may now take just 20 minutes with minimal coordination, a vital improvement to these communities that lie along Turtle Creek and the Monongahela Rivers, according to Red Cross management.

Red Cross’s "Community Shelter Project" will ultimately mean that a town such as East McKeesport can respond immediately -on its own- with the right equipment and personnel in the critical minutes after a disaster. Red Cross says this will not only save time, but could possibly save lives.

Red Cross partnered over the last several months with an all-volunteer committee of emergency management personnel and community leaders in the targeted communities, training 33 individuals in five basic Red Cross courses, most of the courses focusing on how to feed and shelter large numbers of people affected by disaster.

The Red Cross also purchased five trailers and stocked them with supplies to shelter up to 100 individuals each, or up to 500 individuals, total. The trailers will be housed at five secure locations – such as fire departments or municipal buildings – scattered across the Turtle Creek and Mon Valley area. In addition, the Red Cross placed five caches of shelter equipment in churches or schools in other communities, which will shelter another 100.

A new box truck, necessary for transportation of supplies, is part of the project, and will be permanently stationed at Red Cross’s community partner, the Greater Pittsburgh Community Food Bank, in Duquesne.

"The project is community-led," explains Mike Adametz, Director of Emergency Preparedness for the Southwestern Pennsylvania Chapter. "Red Cross workers teach community citizens what we know, give them the tools, and offer our continued support so that these neighborhoods and the Red Cross become true partners in disaster response."

The local Red Cross developed the idea for the project after September 2004 floods, when the need to simultaneously support numerous shelters in a four-county region became challenging.

"In the first days after Hurricane Ivan caused flooding here, we received 35 phone calls to help shelters," said Adametz. "Towns understandably rely on the Red Cross for sheltering, but it’s always a better benefit to the communities to have a system in place to sustain themselves until additional help from other agencies such as the Red Cross can arrive."

U. S. Steel, through its charitable United States Steel Foundation, was eager to fund this innovative "Community Sheltering" effort.

"The Red Cross demonstrated a need for improved disaster response equipment and training facilities in these communities," said James Garraux, vice president-labor relations for U. S. Steel and member of the board of directors for the American Red Cross Southwestern Pennsylvania Chapter. "We hope this project serves as a model for establishing similar shelters."

The project is noteworthy nationwide as the first of its kind nearing completion. The national organization for the Red Cross challenged its 800 chapters across the nation to spearhead projects like this after assessing what worked in the aftermath of Hurricane Katrina.

"Partnering with the community will always build a better model," says Adametz. "We started our project last summer –even before the lessons of Hurricane Katrina - so we were already one step ahead. It has felt good to see this project come together."

The Community Sheltering project will be unveiled Tuesday, July 18, at 1 p.m. at the Greater Pittsburgh Community Food Bank, One North Linden St, in Duquesne, to emergency management officials, community volunteers, political representatives, and other project partners.




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